Data Privacy Statement

• the date and time of access
• your IP address
• browser name and version
• the URL of the website you visited prior
• cookies (see Section 2 below)
• Information you provide via contact forms or by registering in our online shop

• Most cookies are session cookies and are deleted once you leave our website.
• Permanent cookies remain until manually deleted in your browser and help us recognize you on future visits.
  

• Necessary Cookies
• Analytical Cookies
• Marketing Cookies

2.1 Social Media and Meta Pixel

If you give your consent, we use Meta Pixel, a service provided by Meta (formerly Facebook), on our website to analyze user behavior on our website and to display targeted advertising (so-called “remarketing”) for products and services.
For this purpose, we process the following data, among other things:

• Http headers – Everything that is generally contained in HTTP headers, a standard web protocol that is sent between every browser request and every server on the Internet. This information may include data such as IP addresses, information about the web browser, the location of the page, the document, the referrer, and the person using the website.
• Pixel-specific data – Includes the pixel ID and the MetaPixel cookie.
• Button click data – Includes all buttons clicked by website visitors, the labels of those buttons, and all pages visited as a result of the button clicks.
• Optional values – Developers and marketers can optionally send additional information about the visit through conversion tracking. Examples of custom data events include conversion value, page type, and more.
• Form field names – Includes website field names such as ’email’, ‘address’, ‘quantity’ when you purchase a product or service. We do not collect field values unless you provide them as part of Advanced Matching or Conversion Tracking.

Source: Meta Pixel
If you would like to learn more about the data collected by Meta, click here.

Legal basis
Your email address is processed on the basis of your consent in accordance with Art. 6 (1) lit. a GDPR.

Data recipients
Your personal data will be processed in accordance with the applicable data protection regulations by our responsible departments, such as IT and marketing, which require this data to achieve the above-mentioned purpose.
In addition to our own employees, the employees of the marketing agency Kungsbacka Reklambyrå AB (Sweden) also have access to this data. These service providers act as processors and process the data exclusively on our instructions and in accordance with the applicable data protection regulations.
In addition, the data may also be used by Meta for its own purposes, such as creating user profiles. For more information, please refer to Meta’s privacy policy.

The data controller within the EU, the EEA, and Switzerland is Meta Platforms Ireland Limited, Merrion Road Dublin 4 D04 F228 County Dublin.

Third country transfer
No data is transferred to countries outside the EU and the EEA, neither during our internal data processing nor during external data processing by our processors.
On the other hand, when using Meta Pixel, data may also be transferred to a third country, in particular to the USA. This transfer is based on the standard contractual clauses recognized by the European Commission, which are intended to ensure the protection of your data. Further information can be found here:
META CONTRACT ADDENDUM FOR THE TRANSFER OF EUROPEAN DATA
Transfer of data from the EU to the US by Meta | Meta Help Center for Businesses
Transparency Center

Retention
The data collected by Meta Pixel is stored by Meta in accordance with its storage policies and used for the purposes of audience targeting and ad optimization. The cookies used for this service have a lifetime of 90 days.
For more detailed information on the storage period, please refer to Meta’s privacy policy.

Withdrawal
You have the right to withdraw your consent to the processing of your personal data at any time. You can do this by adjusting your cookie settings on our website or by disabling the use of personalized advertising in your Meta account. The withdrawal of consent does not affect the lawfulness of processing based on consent before its withdrawal.

3. Purpose of the data processing

Your personal data is processed for the following purposes:

• Providing, improving, and further developing our website
• Gathering usage statistics
• Detecting, preventing, and investigating website violations
• Responding to your inquiries
• Identifying you as a browser or customer in our online shop

• IT service providers we engage
• [Additional categories of recipients as needed]

• Confirm whether we hold your personal data and obtain copies of it
• Request correction, amendment, or deletion of your data if incorrect or unlawfully processed
• Request restriction of processing
• Know the identities of third parties to whom your data has been transmitted
• Lodge a complaint with the relevant data protection authority